No company today, no matter how big or how prestige, can innovate effectively on its own.
Successful companies do not only rely on their own internal knowledge and resources for innovation but also use external sources to generate new ideas through collaboration with customers, partners, competitors, universities, or start-ups.
In a world of abundant knowledge, not all smart people work for you. To stay innovative and maintain your competitive advantage, you must find a way to tap into the knowledge and expertise outside your own organisation. Organising one hackathon per year might not be enough. It is much more than this: There needs to be a planned process and structure in place that manages the purposive inflow and outflow of knowledge to accelerate innovation.
This also involves collaboration with partners and networks to share the risk and reward of developing new ideas. In fact, as a company you need to become nimble at open innovation — at accessing and exploiting outside knowledge while liberating your own internal expertise for others’ use. Not only you can benefit from ideas you harvest from outside, you can also profit from sharing your own ideas with others.
However, psychological barriers and fears cause employees to not even exchange knowledge with their colleagues within the organization across different teams, departments or subsidiaries. The biggest barrier to open innovation is the lack of an open collaborative culture and an Open Innovation Mindset among the employees.
An individual’s values, attitudes, and beliefs that capture an individual’s openness towards KSS (knowledge sourcing and sharing) inside and outside the organizational boundaries.
We understand that this may seem scary in the first place. Such a long time the notion dominated that the only good idea comes from within, that “if you want something done right, you’ve got to do it yourself”. And now suddenly you are supposed to open up and innovate together. Therefore, it is even more important to define a clear strategy, to involve your employees and to enable them to develop an open attitude towards knowledge exchange. This is exactly what we would like to support you with.