To lay the groundwork for the digital transformation of its product development and to actively move forward the digital transformation in the fashion industry, the German fashion house created a team that specifically focuses on 3D product development in 2017. To accelerate the digitalization process, this team had the mission to engage in Open Innovation, collaboration and co-creation. It was a cross-functional team consisting of team members with different cultural backgrounds and a diverse set of skills and experiences. The aim of this project was to facilitate collaboration and knowledge exchange between the team members and other internal departments as well as external collaboration partners. The foundation for successful knowledge flow among teams is to start within the own team first and overcome negative attitudes towards knowledge exchange, fears and doubts as well as communication barriers that hinder knowledge exchange.
OMIND consulting has interviewed all team members (3x over the course of three months) to identify the status quo along with current challenges. Based on a thorough data analysis, for each identified challenge solutions and recommendations for actions were derived. During a team workshop, the results were presented by OMIND consulting and the solutions were collectively discussed. OMIND consulting moderated the decision-making process on how to move forward and which next steps to take.